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Bibigo runs the Korean Pavilion at the Expo Milano 2015
Date
2015.05.08
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Bibigo runs the Korean Pavilion at the Expo Milano 2015
The aim is to let the world know how excellent traditional Korean foods are.

- The restaurant Korea Pavilion will offer Korean foods based on three themes - "Harmony." "Healing," "Health" - to show wisdom and philosophy inherent in Korean food culture.
- Bibigo serves not just our traditional foods, but also grocery items used for making Korean foods like bulgogi sauce, gochujang, laver snacks.
Bibigo runs the Korean Pavilion at the Expo Milano 2015 씠誘몄2
Bibigo runs the Korean Pavilion at the Expo Milano 2015 씠誘몄3
Bibigo runs the Korean Pavilion at the Expo Milano 2015 씠誘몄4
05/05/2015 - Bibigo, the global Korean cuisine brand, is in charge of running the Korean Pavilion during the Expo Milano 2015 - the worlds fair equivalent of the international Olympics in areas of culture and economy.

The Expo Milano 2015, which is the third-largest international event (officially approved by International Exhibitions Bureau and held every 5 years) after the Olympics and the World Cup, will be run for six months(184 days) from May 1st with the theme of " Feeding the Planet, Energy for Life." The event is mainly focused on food. The Expo Shanghai 2010 was held under the theme of City.

Bibigo, the chain of restaurants owned by CJ Foodville, will run the Korean restaurant on the first floor of Korea Pavilion which enables global visitors to experience Korean cuisine during the expo on the basis of its effort to globalize the Korean food for long periods.

CJ has an ambitious plan to develop the country into a cultural powerhouse. To this end, it will make an effort for people around the globe to enjoy Korean culture in their everyday lives by letting them see two or three Korean movies every year, eat its traditional foods once or twice a week, watch one or two Korean dramas every week, and listen Korean songs every day.

It was in 2010 that Bibigo was launched as a global Korean food brand. It began as a restaurant chain of CJ Foodville, but now the Bibigo brand is also put on grocery items that CJ CheilJedang produces to target the global markets. It shows CJs firm determination to help people worldwide to taste Korean foods with a single global brand that can be beneficial for its image in the global markets.

Currently, Bibigo has opened 9 restaurants at home and 13 in six countries including the US, the UK and China. The Bibigo product lines include dumplings, seasoned sauces, soybean pastes and sauces, dry laver (seaweed), packaged rice, kimchi. They are sold in more than 5,000 stores in twenty countries including the United States, Japan, China and Europe.

A mission to make Korean foods widely known to the world with three themes and special menus

Bibigo offers six menus based on three themes "Harmony," "Healing" and "Health" during the expo. Especially the menus are served in one plate, a reinterpretation of Korean table where all the dishes are served at one time from a modern point of view. Its goal is to let the world know Korean foods could be a good alternative foods for the future.

On the "Harmony" menu, the Korean rice-based dish, Bibimbap is served with a five-color array of vegetables, which not only tastes delicious but also is nutrient-rich. During the expo, it is also served with seaweed. For deep and savory flavor of Korean food, the "Healing" menus include "galbi-jjim" or braised short ribs and "maekjeok" or grilled pork skewers using our traditional fermented sauces including brewed soy sauce and "ssamjang" or seasoned soybean paste. Finally, the "Health" menus are represented by noodles like japchae and bibim noodles with white kimchi that our ancestors have eaten wishing for longevity and by our fermented foods including kimchi. All this is to let visitors see how excellent skills Koreans have in preserving foods.

In addition to these menus, Bibigo offers single dishes, such as sweet and sour chicken (dak gangjeong), kimchi stew, galbi, japchae, which gained huge popularity in its restaurants worldwide, including London and Los Angeles. At the same time, for visitors who enjoy Korean foods lightly after a tour of the Korea Pavilion, it offers to-go menus that consist of Korean Ssam, a roll variant of gimbap and fried dumplings.

Cocktails, beverages and desserts that can be enjoyed before and after meals are offered together with main foods under the theme of Korean cuisine. Traditional teas such as citrus tea and jujube tea, and cocktails like Milano Soju Bomb (by mixing soju and beer), Lemon Soju are also included. For desserts, there are Nurungji Gelato, and Hotteok Icecream, a combination of ice cream and nurungji, crust of overcooked rice or hotteok, a pancake stuffed with brown sugar. Among others, a signature menu is "Bibigo Bungeoppang" or a fish-shaped bun specially made by combining a waffle of the West and bungeoppang of Korea so as to appeal to foreigners taste.

The Korea Pavilion restaurants offer not just our traditional foods by CJ Foodville, but also Bibigo food products by CJ CheilJedang, and hold events to sample new and popular items. Bibigo makes such an arrangement in an effort to help visitors see, taste and feel our traditional cuisine, beyond product selling or sampling. The product lines include a variety of seasoned sauces such as doenjang, gochujang and original bulgogi sauce, packaged rice, dry laver with original and bulgogi flavors, lemon-flavored vinegar and bay salt. In particular, kimchi with a brand name of Bibigo The Kimchi, and sauce with a name of Bibigo The Sauce will be first launched at the expo.

A Bibigo official said, "We hope to help make Korean foods better known to the world through the Korea Pavilion at the Expo Milano 2015."

Note) About the Expo Milano 2015
The Expo Milano 2015 is a registered exhibition to be held for six months from May 1st until October 31st (184 days) in Milano, Italy, with the theme of "Feeding the Planet, Energy for Life." The term of registered exhibition refers to an officially approved world fair and be held every 5 years by ing one among extensive themes regarding human progress. The Korea Pavilion is the ninth largest building among those of the expos 145 participating countries. It aims to promote to the world philosophical ideas inherent in Korean food culture. The design of the pavilion building was inspired by a "moon jar," a traditional Korean porcelain used for storing foods, under the theme "Hansik, Food for the Future: You Are What You Eat." The Pavilion is a two-story building and the second floor is dedicated to exhibitions about Korean foods. In the exhibitions, under the theme of "what and how you eat," visitors will be given detailed information about such wisdom as harmony, fermentation and storage inherent in Korean foods, with cutting-edge media technologies.
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